Hotel Marketing Videos: 5 Ways to Make Your Guests Fall in Love

Video is a crucial tool in hotel marketing. In this article, we explore five video types that you can use to promote your hotel: testimonials, staff interviews, local reports, promotional videos, and corporate videos. Learn how to choose the right format based on your audience and goals, and attract more travelers with authentic and effective audiovisual content.

Did you know that 87% of travelers search for hotel videos before booking their accommodation?

Video has become an essential tool for hotel marketing, as it allows you to visually and emotionally showcase what your hotel has to offer. But not all videos are created equal, nor do they serve the same purpose.

How to measure the impact and return on investment of video in terms of visibility, engagement and conversion.

In the digital era, video is a powerful tool for businesses to connect with their audience and drive results. However, measuring its impact and return on investment (ROI) can be challenging. This article outlines key metrics of visibility, engagement, and conversion, along with the necessary tools to assess the success of your video campaigns and optimize your marketing strategy.

In today’s digital age, video has become a powerful tool for companies looking to promote their products and services, connect with their audience and generate results. However, measuring the impact and return on investment (ROI) of video can be a challenge for many marketers. Fortunately, there are a number of metrics and strategies that can help evaluate the success of a video campaign in terms of visibility, engagement and conversion.

How to promote and disseminate an audiovisual production

Video is a consumer favorite and a powerful tool for promoting audiovisual productions. However, creating quality content isn’t enough—you must know how to distribute it effectively. In this article, we offer tips on defining goals, choosing the right platforms, and adapting your video to each medium to reach your audience and meet your objectives.

Video is one of the most consumed and demanded formats by today’s audience. According to a HubSpot study, 54% of consumers prefer to watch videos about products or services rather than read texts or see images. Therefore, if you have an audiovisual production that you want to publicise, you should take advantage of the power of video to reach your audience and achieve your objectives.