PRE-PRODUCTION: Putting the Puzzle Pieces Together

Pre-production is the most critical phase of any audiovisual project, accounting for up to 70% of its success. From script development, budget planning, casting, to location scouting and storyboarding, this stage ensures a smooth and coherent production. With iconic film examples, we explore how solid pre-production turns an idea into reality.

An audiovisual production involves the work of many professionals: directors, chiefs, assistants, technicians, models/actors, costume designers, makeup artists, set designers, catering staff… The list of roles involved can be enormous. This work consists of several stages, but the least known and most essential phase is pre-production, which, according to some studies, accounts for up to 70% of the success of the final outcome. This stage covers everything from the initial idea to the start of filming or the production phase.

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Unravelling the Magic: Narrative and Creativity in Audiovisual Production

In audiovisual production, storytelling and creativity are essential forces that bring ideas to life and captivate audiences. Storytelling is the soul that drives the action, while creativity brings originality and visual depth. Together, these two forces work in harmony, transforming the audiovisual experience into something transcendent and unforgettable. In this article, we explore how they intertwine to create masterpieces.

In the vast universe of audiovisual production, storytelling and creativity are the vital ingredients that bring the scriptwriter’s or creative’s ideas to life. They are the elements that captivate audiences, immerse them in imaginary worlds and make them feel a wide range of emotions. In this article, we will explore the intricate relationship between storytelling and creativity in audiovisual production, and how these two forces work in harmony to create unforgettable experiences.

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