How to promote and disseminate an audiovisual production

Video is a consumer favorite and a powerful tool for promoting audiovisual productions. However, creating quality content isn’t enough—you must know how to distribute it effectively. In this article, we offer tips on defining goals, choosing the right platforms, and adapting your video to each medium to reach your audience and meet your objectives.

Video is one of the most consumed and demanded formats by today’s audience. According to a HubSpot study, 54% of consumers prefer to watch videos about products or services rather than read texts or see images. Therefore, if you have an audiovisual production that you want to publicise, you should take advantage of the power of video to reach your audience and achieve your objectives.

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