Did you know that 87% of travelers search for hotel videos before booking their accommodation?
Video has become an essential tool for hotel marketing, as it allows you to visually and emotionally showcase what your hotel has to offer. But not all videos are created equal, nor do they serve the same purpose.
In this article, we will show you the five types of video you can use to promote your hotel and how to choose the most suitable one according to your objective and your audience.
1. Testimonials: How Customer Reviews Help You Sell More
Nothing is more convincing than the authentic experiences of real people who have enjoyed the charms of your hotel. Testimonials are audiovisual gems that can provide your future guests with a real-life glimpse of what they can expect.
Instead of describing amenities and services with words, let your own customers tell their stories. Turn their smiles and emotions into powerful marketing tools that attract new visitors.
Be sure to choose varied testimonials that reflect the diversity of your clientele and highlight different aspects of your hotel, from luxurious suites to the warm hospitality of the staff.
2. Interviews: Meet the Team That Makes Your Hotel Possible
Who are the people who make your hotel run like a Swiss clock? Find out through exclusive interviews!
Interview your talented chef who creates irresistible dishes, the manager who cares about every detail, or the cleaning staff who keeps every corner spotless. Humanize your hotel by showing the faces behind the magic.
Interviews not only offer a unique perspective on teamwork, but also create an emotional bond with your audience, making them feel part of your hotel family.
3. Reportages: Discover the Wonders That Await You Near Your Hotel
Is your hotel located in a fascinating tourist destination? Take advantage of reports to highlight the local charms that surround your establishment. Immerse yourself in the culture, gastronomy and nearby attractions.
A well-prepared report not only highlights the location of your hotel, but also creates a vibrant atmosphere that attracts travelers eager for new experiences.
From local festivals to nearby excursions, reportages offer a visual window into the richness of your hotel’s location, making it the ideal destination to explore and discover.
4. Promotional Videos: How to Create a Story That Will Enchant Your Guests
When it comes to attracting new guests, promotional videos are your key allies. Create a captivating narrative that highlights the unique features of your hotel.
From the elegant decoration of the rooms to the panoramic views from the pool, spark the imagination of your viewers and make them yearn to experience the magic for themselves.
A well-executed promotional video can be the key to opening the doors of your hotel to a constant stream of reservations, making it the dream destination for those seeking an unforgettable experience.
5. Corporate Videos: The Official Presentation of Your Hotel
If you want to convey a serious and quality image of your hotel, corporate videos are a good option. These videos present the history, mission, vision and values of your hotel, as well as its facilities, services and human team.
They are a way to show your corporate identity, your work philosophy and your commitment to excellence. They are also a way to generate trust and credibility with your potential customers, partners and suppliers.
Corporate videos require careful production, a clear script and professional editing. They should be brief, informative and attractive, without losing the formal and respectful tone.
In conclusion, choosing the right type of video for your hotel depends on your objective, your audience and your personality. There is no magic formula, but there are some guidelines that can help you make the best decision. We hope that this article has been useful to you and that you encourage yourself to create incredible videos that show the best of your hotel.