PRE-PRODUCTION: Putting the Puzzle Pieces Together

Pre-production is the most critical phase of any audiovisual project, accounting for up to 70% of its success. From script development, budget planning, casting, to location scouting and storyboarding, this stage ensures a smooth and coherent production. With iconic film examples, we explore how solid pre-production turns an idea into reality.

An audiovisual production involves the work of many professionals: directors, chiefs, assistants, technicians, models/actors, costume designers, makeup artists, set designers, catering staff… The list of roles involved can be enormous. This work consists of several stages, but the least known and most essential phase is pre-production, which, according to some studies, accounts for up to 70% of the success of the final outcome. This stage covers everything from the initial idea to the start of filming or the production phase.

Hotel Marketing Videos: 5 Ways to Make Your Guests Fall in Love

Video is a crucial tool in hotel marketing. In this article, we explore five video types that you can use to promote your hotel: testimonials, staff interviews, local reports, promotional videos, and corporate videos. Learn how to choose the right format based on your audience and goals, and attract more travelers with authentic and effective audiovisual content.

Did you know that 87% of travelers search for hotel videos before booking their accommodation?

Video has become an essential tool for hotel marketing, as it allows you to visually and emotionally showcase what your hotel has to offer. But not all videos are created equal, nor do they serve the same purpose.

The magic of storytelling: How to connect with your audience and create a unique brand

Business storytelling is essential to differentiate your brand, build trust, and foster audience loyalty. By telling authentic and emotional stories about your business, you create a deeper connection with consumers, humanizing your brand and highlighting its values. Learn how to develop an effective brand narrative and explore successful examples for inspiration.

What makes a brand memorable, trusted and desirable, what differentiates it from its competitors and makes it a preferred choice for consumers? The answer is simple: the business narrative.

Business storytelling is the art of telling stories about the brand, its mission and values in a way that connects emotionally with the audience and builds trust and loyalty. It is not about inventing fictions or exaggerating the benefits of products or services, but about showing the essence of the brand, its purpose and its impact on the world.

Beyond Walls: The Importance of Architecture in Audiovisual Production

In audiovisual production, architecture is more than just a backdrop; it influences narrative, emotions, and character interaction. From symbolism to setting, its role is crucial in crafting an immersive and meaningful experience that captivates audiences. This article explores how architectural design can elevate a story, transforming ordinary scenes into memorable and profound moments.

In the world of audiovisual production, every detail counts. From the script to the lighting, every aspect is meticulously taken care of to create an experience that captivates the audience. Among these essential elements, architecture plays a fundamental, often underestimated but incredibly powerful role.

In this article, we will explore the importance of architecture in audiovisual production and how it can transform not only the visual appearance, but also the narrative and emotion conveyed in a film, series or any kind of audiovisual production.

The Role of Music in Audiovisual Production: Beyond Words

Music in audiovisual production is more than just background sound. It is the soul that breathes life into visuals, creating a unique sensory experience for the audience. From setting the tone to amplifying emotions, music plays a key role in storytelling, deeply connecting viewers with the narrative in a memorable way.

Audiovisual production is a complex task that relies on the combination of different elements to tell a story in an impactful and memorable way. Among these elements, music plays a crucial role that goes beyond simply adding a sound background. Music in audiovisual production is the soul that brings images to life, creating a complete sensory experience for the viewer. In this article, we will explore the role of music in audiovisual production and how it can influence the emotions and perceptions of the audience.